Brand story · 2024
Whatever moves needs lubrication. With Petronas quality oils, everything runs smoothly!
English translation of the original Estonian article. Original headline: Mis liigub, vajab määrimist. Petronase kvaliteetsete õlidega sujub kõik libedalt!
See the original design in the magazineOilTrade OÜ is a reseller of premium-class lubricants that stands out for its professional service, more than 20 years of oil sales experience and uncompromising dedication. Here you will find world-class lubricants for innovative engineering and industrial companies. The company's ability as a reseller to cover the needs of the entire Baltic region and Finland is an achievement in its own right on the Estonian business scene!
OilTrade is the official representative in the Baltics and Finland of Petronas, one of the world's top lubricant manufacturers.
To support the purposeful use of its top-class product range, OilTrade also offers customers a variety of services: logistics, drawing up strategy and marketing plans (both B2B and B2C), product training and technical audits for industry. The company aims to be the number one partner for companies dealing with equipment and machinery. Thinking big and success are, of course, proven by business results: OilTrade has received recognition and earned the Äripäev Gazelle 2024 badge of honour.
Besides Petronas, the product range includes the Klüber, Aztec, Vegatol, Arexons and Arpre brands, offering quality solutions in different price classes for passenger cars, motorcycles, heavy machinery, agriculture, forestry, manufacturing industry and marine use.
OilTrade OÜ is the official representative of the Petronas brand in both the Baltics and Finland. The organisation behind the Petronas brand is a dynamic global energy group operating in more than 100 countries. Founded in 1974, it produces and supplies energy and solutions that support the development of society in a responsible and sustainable way. This brand offers only top-level fluids and lubricants, which are mercilessly tested even in the extreme conditions of Formula 1.
Petronas is one of the largest corporations on the FORTUNE Global 500®, applying an innovative approach to technology across the oil and gas value chain and in renewable energy in the countries where it operates.
"As the importer and reseller of Petronas lubricants, OilTrade is innovative and bold. Only a few dare to follow in Petronas's footsteps. That's why our customers aren't ordinary either. They are rebels and explorers who know that we bring them the high-quality novelty they value. Our customer relationships are designed to last, just like the products we offer," says Stig Rogenbaum, head of business development at OilTrade OÜ.
Who hasn't heard of Petronas's world-beating Formula team or the top motorcycle riders the company supports? PETRONAS International lubricants, including the Syntium series, are used by the MERCEDES AMG PETRONAS Formula 1 team, eight-time constructors' world champions. Their ranks have included former world champion Lewis Hamilton, who has won the drivers' world championship seven times.
Did you know that Petronas also offers top-quality lubricants for industry?
OilTrade OÜ aims to offer industrial companies a comprehensive service, ideally including a production audit to identify initial needs and draw up a strategy to prevent excessive wear and breakdowns. OilTrade's capable team, together with a partner, offers progressive companies services such as:
Mapping the machine fleet
Laboratory testing if necessary
Creating a system for using lubricants with a specific schedule
Technical support and advice
A sustainable supply of quality lubricants
OilTrade takes a comprehensive approach to industrial companies: from auditing machines and processes to developing a strategy and supplying lubricants. The team consists of fearless and experienced enthusiasts who are always there for the customer and truly care that every project goes better than expected.
OilTrade can proudly say that it has enjoyed successful cooperation for over 3 years with one of the largest paper mills in the region, in Finland – a global chain of pulp mills producing over a million tonnes of paper and pulp a year. In summer 2021, together with a technical partner, work began on mapping the plant's needs and creating a strategy. Today OilTrade supplies the plant's entire machine fleet, both mobile machinery and equipment, with high-quality Petronas products.
Mapping needs and creating a specific maintenance strategy is very important to avoid machine fleet failures caused by poor planning or low-quality lubricants. Understandably, a breakdown means thousands of euros of losses for a large industrial company for every machine standing idle.
All companies look for a reliable partner, including for the supply of lubricants. Whether it's gearboxes, compressors, hydraulic systems or other mobile machinery in the fleet, OilTrade offers technical support and products of the best quality. On lubricant matters, the customer receives the necessary information from OilTrade, a professional action plan developed by specialists and top-quality Petronas lubricants to keep the machine fleet in working order and avoid costly downtime.
OilTrade's goals are high. While setting big targets and expanding its customer base, it doesn't forget to give back to the community.
For 10 years now, OilTrade has supported the development of youth beach volleyball, aiming to contribute to greater awareness of the power of doing things together. Teamwork is held in high esteem in the company, which is why it supports team sports for schoolchildren. It is important for young people to understand early on that together it's easier and you'll definitely go further. With Petronas's support and leadership, the Baltics' largest beach volleyball festival has been held in Pärnu over the past 5 years, bringing together more than 400 young athletes over a weekend.
OilTrade also found an opportunity to support team sport at the ice rink. If ice hockey skates ran on oil, they would surely use Petronas oil! The company supports rebels and explorers, which women's ice hockey undoubtedly is. OilTrade has found shared values with the HK Roosa Panter women's hockey team to highlight innovative approaches and powerful achievements.
OilTrade's ability to create comprehensive solutions for industrial companies gives partners peace of mind.
Over the years, the company has built successful collaborations with various partners, and its capacity to expand is great. The team's drive and the delivery of reliable quality are the keywords that have so far been decisive in long-term partnerships.
OilTrade can cover lubricant needs in many sectors that use machinery, meeting different expectations with a wide price range: it is the best partner for progressive companies both in industry and elsewhere in the world of engines.
Get in touch, so that together we can find the best solution for any requirements in the world of lubrication!