Writings.
The full texts of my articles for Postimees Group, one of the largest multi-channel media groups in the Baltics: magazine features, theme supplements and brand stories. Originally written and published in Estonian; shown here in English translation.
Magazines
Luxurious Estonia 2026 (Luksuslik Eesti)
In luxury real estate, comfort is what countsThe word "luxury" has stayed the same over the decades, but its meaning has not. In the 1990s a luxurious home meant above all size and grandeur; today it is more…
Exclusive interior pieces: the price is visible, but the story is what's valuableA bicycle and a luxury car will both take you from one place to another. The difference is not in the destination, but in the comfort and the feeling each of us…
Estonian yachts sail the world's oceansIn Harju County, sailing yachts are being built for owners in America, Switzerland, Sweden and Denmark, among others. Meanwhile, Estonian buyers stand in a Tallinn…
When buying a luxury car, money is the easiest partA Ferrari Purosangue is currently on sale in Tallinn for 589,000 euros, plus a registration fee of 13,665 euros. Depending on the luxury car, the waiting time can be…
Where does passion end and investment begin?Owning gold pays no dividend into your account, a painting sends no quarterly report, and the value of a rare coin only becomes clear when someone else is willing to…
Quality shows from three metres away; a logo doesn'tGood clothing can be recognised before any logo or label is visible. From three metres away, the eye reads the cut, the material, the drape of the fabric and the way…
Who decides whether it is cosmetic surgery or a medical need?The line between medical treatment and cosmetic surgery is often much thinner than one might think. A mole that slowly grows or changes in some other way over time is…
My Dream Self 2026 (Unistuste Mina)
Gift ideas for a happy woman – jewellery, watches and beauty productsThey say happiness can't be bought, and that's true – real contentment is born within us. Yet there are moments in life when a beautifully wrapped box and the…
Movement – the cornerstone of good mental healthThe common saying "a healthy mind in a healthy body" is not empty words; it should inspire us to find a balance between movement and mental health in everyday life –…
Second-hand as the new luxury – the choice of the conscious, stylish womanAt a time when mass production floods shops with fast fashion, luxury has become something more than just a price tag with a big number. Today's conscious woman no…
Non-surgical alternatives for reshaping the body – the journey to your dream shape without a scalpelEvery woman wants to feel confident in her body, but sometimes diet and exercise are not enough to see the desired result in certain areas of the body. That is where…
Sunscreen – your number one companion in fighting skin ageingThe best aesthetic result in keeping facial skin youthful does not come from invasive methods. Good results come above all from consistent prevention and conscious…
Luxurious Estonia 2025 (Luksuslik Eesti)
A glimpse into the world of particularly bold designersThis time we meet two pearls of Estonian fashion design: one whose name we have known for years thanks to the beautiful dresses designed for presidential receptions,…
Luxury SUVs combine design, supreme comfort and incredible powerA few decades ago, the idea of combining luxury cars and SUVs seemed strange; today it is the new normal. Besides the long-familiar Land Rover and Mercedes-Benz SUV…
Sold before reaching the market – the hunt for luxury real estate gathers paceThe global economy may face a number of challenges in some regions, but largely thanks to a slight drop in Euribor, there seems to be light at the end of the tunnel.…
Freedom of choice in the beauty world: more and more rejuvenating treatmentsThe dream of youthful, radiant skin is close to many people's hearts. Some believe the only way to it is through plastic surgery. In reality, there is a rich…
The deeper meaning of luxury interior design: an investment in yourselfLuxury interior design is much more than just expensive; it is an investment in your own wellbeing, meaning above all high quality and comfort. With the help of an…
Theme supplements
Highlights
A powerful underground billion-euro project that every sustainable company would want to invest inThe trilemma well known among energy experts is how to ensure environmental sustainability, security of supply and affordable prices all at once. Energiasalv Pakri,…
Ehitustrust CEO Kaido Somelar: "Success is still born outside the comfort zone."Kaido Somelar started out as a principled young man in the role of site manager, but by staying true to his inner values he has grown one of Estonia's largest…
Over 100,000 active devices in its rental portfolio – Green IT has been growing for 20 yearsWho remembers what was happening 20 years ago? It was a time when companies had large IT teams and everyone still firmly believed in owning things, including their…
Home & Construction (Kodu ja Ehitus)
How to choose the right heating system for a private house in Estonia's climate?When building or renovating a house, many decisions have to be made, and one of the most important is the choice of heating system. After all, everyone wants to live…
The key to a long-lasting bathroom: create a durable and stylish oasisThe bathroom is the centre of cleanliness and wellbeing in a home, where we can start the day with fresh energy and end it calmly, washing away our hurry. Nobody…
Which insulation material to choose for a private house?A warm home is much more than just a building that retains heat. It is a place where you feel safe and good and spend quality time with your loved ones.
How to find the best roof for your house?Choosing a roof is important, because who doesn't know the saying – the main thing is to have a roof over your head. A roof protects us from the weather in the…
Energy-Efficient Home (Energiasäästlik kodu)
Energy efficiency through effective insulationIn our climate zone, the dream of a warm home with low heating costs is close to the heart of most homeowners, but the road to achieving it can be expensive and…
Choosing a heating system to suit the building – pros and consCreating an energy-efficient and comfortable home is key for anyone building a house, whether new or renovated. The choice of heating system is critical, because it…
New Home (Uus Kodu)
Time to buy or wait? What is happening in the housing market?The last few years on the property market have been turbulent at times, considering inflation, rising interest rates and taxes, the addition of new taxes and…
The two sides of investing in real estate: a good plan for getting rich or a constant headache?Although some media outlets report that certain economic indicators look negative, with cuts and layoffs here and there, the money hasn't gone anywhere. It still…
Cars & Technology (Auto ja tehnika)
Rust protection for your car – an investment, not a costAlthough new vehicles leave the factory with better protection than the Ladas or Zhigulis of old, a sneaky enemy may still lurk beneath a beautiful surface:…
Dashcams: a trendy gadget or a genuinely useful technological invention?Vehicle dashcams are becoming ever more popular and have by now become a serious safety device. Recordings are often the best way to identify those who cause…
Logistics (Logistika)
The cheapest pallet is not necessarily the most economical solutionA pallet usually makes up a very small share of the value of the goods being transported, but the breakage of a wrong or poor-quality pallet can cause costs many…
Bringing a logistics company's hidden costs under control with RoadMapperWhen a logistics company adds up its costs, the biggest expenses usually appear to be fuel, wages and fleet maintenance. These are measurable sums that can be checked…
Brand stories
Working at BENU Pharmacy, you have the chance to shape a healthier tomorrowHealth is our greatest asset – we all know that. At BENU Pharmacy we believe that what matters most is that you feel good! We support you in achieving personal…
At Tamro, drive and joy in work complement each other – the best career choiceTamro Baltics is the largest pharmaceutical wholesale and retail company in the Baltic states and belongs to the international PHOENIX group, which distributes…
Whatever moves needs lubrication. With Petronas quality oils, everything runs smoothly!OilTrade OÜ is a reseller of premium-class lubricants that stands out for its professional service, more than 20 years of oil sales experience and uncompromising…
Eskolar's success story: caring for forests and nature, led by the heartSome companies are born from business plans, Excel spreadsheets and investor meetings. Eskolar OÜ was born instead from a worldview – a love of forests and nature.
Thoroughly Estonian, Eesti Pagar celebrates its 110th anniversary together with the people of EstoniaEesti Pagar is one of the symbols of the Estonian bakery industry, honouring old traditions and bringing them to the table of today's consumer in high quality. In…
Playtech: a responsible company whose two Estonian offices have used 100% renewable energy since 2021As a progressive organisation, Playtech is naturally committed to responsible business and sustainability, among other things. It is an integral part of the company's…
"What shall we eat today?" With our food choices, we decide on our health and the future of the planetEvery day we are accompanied by one and the same question: "What shall we eat today?" But this simple sentence hides much more than the everyday worry of a full…
Your future workplace at Prisma: cared for and valuedAmid the rapid changes in the world around us, many people's thoughts revolve around their wellbeing, sense of security and a stable income. Where could you get a…
Counting butterflies in the factory yard – how Pipelife Estonia contributes to sustainability with heartDriving along Tallinn's ring road near Jüri, you see plenty of industrial buildings that in no way make you think of counting butterflies or taking part in World…
From responsibility to caring: at Barrus AS we create much more than glued timber componentsIn today's world, which places ever more emphasis on growth, an environmentally conscious attitude to our shared present and future must be close to every company's…
Put your house to work producing energy: a Solantra solar roof at a reasonable priceWho wouldn't want a warm home whose small electricity and heating bills always come as a pleasant surprise? Quite a lot can be done with quality insulation materials,…
A new world of flavour opens at the Hepa station in Tammiste: fresh pastries from a local baker await!Have you tried truly fresh pastries baked the same morning at a petrol station café in Estonia? Now you can! The Estonian Hepa petrol station chain has started…
SIP panels: the secret of a warm home in the Estonian winterHave you ever wondered why some homes feel like a warm hug even in the harshest winter, while others leave a chilly impression? The answer may lie in quality building…
How to find the best tractor trailer for you?When choosing a trailer, many different details and options have to be weighed. Before making the final choice, you need to consider a number of features and think…